Within your Appointments > Smart Configuration Wizard, you can connect your GA-4 measurement to your online booking flow in order to analyze your lead traffic and conversions.

If you are running Google Ads off of your AR online booking domain, we STRONGLY suggest that you enable a custom subdomain so that it stays within your same URL and doesn't not flag any redirect rule violations. It's also a more seamless experience for your leads!

For example: instead of Lovelylines.myaestheticrecord.com/online-booking, your leads would to go booking.lovelylines.com/online-booking

For more information on activating a custom subdomain for your practice, visit our overview here.

You will add your online booking domain to the front of this slug to get the exact URL:

Example: booking.lovelylines.com/online-booking/appointment/confirmation

Go to: GA4 → Admin → Events → Create event → Create

Event name: appointment_booked

Matching conditions (ALL must match):

After creating, go to Key events and toggle ON for appointment_booked

Event name: booking_started

Matching conditions (ALL must match):

Recommended: Mark as Key Event if you want a “Started Booking” metric in reporting.

Event name: booking_time_step

Matching conditions (ALL must match):

(Not usually a Key Event — more for funnel debugging.)

Event name: booking_details_step

Matching conditions (ALL must match):

(Not usually a Key Event — but helpful for funnel drop-off.)

Event name: reached_payment

Matching conditions (ALL must match):

Recommended: Mark as Key Event
This becomes your best “almost converted” signal.

Event name: viewed_promotions

Matching conditions (ALL must match):

(Usually not a Key Event, but great insight.)

Event name: explored_services

Matching conditions (ALL must match):

Event name: booking_landing_view

Matching conditions (ALL must match):

⚠️ Important: This one will match all booking pages because they all contain /online-booking.

If you want it to be ONLY the landing page, use this version instead:

Event name: booking_landing_view

Matching conditions (ALL must match):

(Use the full URL exactly as it appears in GA4 realtime.)

Go to: GA4 → Admin → Key events

Turn ON:

Leave the rest OFF unless you have a reason.

Go to: Explore → Funnel exploration
Choose Closed funnel (best if you want clean “step-to-step conversion”).

This gives you drop-off by step + total completion rate.

Go to Reports → Realtime and walk the flow yourself:

If you see the URL update and GA4 logs it as a new page view = you’re set.

Then the site isn’t firing page_view on route changes, and your event strategy won’t work fully without dev support.
But even then, the confirmation page often still triggers, so your main conversion may still work.

Path: Reports → Library → Create new → Detail report
(If you don’t have access to Library, you’ll still be able to use Explore + standard reports.)

Add a report filter:

This keeps the report focused only on booking pages.

Key event: appointment_booked

Key event: reached_payment

Key event: booking_started

These 3 together tell the whole story:

Path: Explore → Funnel exploration

Funnel type: Closed funnel
​Show elapsed time: ON
​Breakdown (optional): Default channel group OR Source/Medium

This answers:

Reports → Acquisition → Traffic acquisition

Include: Page path contains /online-booking

Then look at:

This tells you what sources actually lead to confirmed bookings.

Still in Traffic acquisition, swap dimension to:

Then evaluate:

This is where you’ll see what ads / email / promos work best.

You already have the promo page:

/online-booking/promotions

Users who saw promotions vs Users who didn’t

Explore → Free form
Segments:

Compare:

This becomes your “Promotions influence” view.

In GA4 reports, use the “Add comparison” button and save these:

This instantly identifies “high intent but didn’t finish.”

Here’s the quick weekly readout: